Only high quality products made in Bothnia can get the right to use BOTHNIA DESIGN - brand. All products must fill in certain criteria of quality. CRITERIA -product is made in North Bothnia -product is usable, successfully designed and it has good quality -material used in designs is functional -good product information and package (material, usage and handling instructions) BOTHNIA DESIGN products are also elected using following aspects: -increasing art industy´s profile -innovativiness (for example utilizing region and culture) -national and international co-operation, -profitable, exemplary (new applications, the level of product development, advancing the companies function in art and handicraft industry ) -usability (for example new utility articles) -ecology in product and it´s package -the tradition of product -good price -quality relation